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Walmart teams up with Novo Nordisk to launch private-brand analog insulin 

By Brian Buntz | June 29, 2021

Walmart and Novo NordiskWalmart (NYSE:WMT) is launching what it describes as the first private label analog insulin. The company estimates the insulin products will save customers between 58% and 70% of the cost of branded insulin.

Novo Nordisk (NYSE:NVO) will manufacture the analog insulin, which is a type of lab-grown insulin genetically engineered to optimize glucose control. The retail price of analog insulin vials will be $72.88, while a FlexPen insulin pen will cost $85.88. Walmart has concluded that the per-unit savings of the products will be $101 per vial and $251 per insulin pen, respectively.

The insulin will only be available through Walmart’s ReliOn brand of diabetes products.

In 2012, Walmart announced its ReliOn line of private label products, including test strips, glucometers, syringes and other products for people with diabetes.

Novo Nordisk

A file image of the Novo Nordisk Flexpen

Warren Moore, Walmart’s vice president of health and wellness, said that approximately 14% of the company’s customers have diabetes. According to CDC, 10.5% of the overall U.S. population has the condition.

The cost of insulin has swelled in recent years, increasing 11% each year from 2001 to 2018, according to the American Action Forum.

About The Author

Brian Buntz

The pharma and biotech editor of WTWH Media, Brian is a veteran journalist with more than 15 years of experience covering an array of life science topics, including clinical trials, drug discovery and development and medical devices. Before coming to WTWH, he served as content director focused on connected devices at Informa. In addition, Brian covered the medical device sector for 10 years at UBM. At Qmed, he overhauled the brand’s news coverage and helped to grow the site’s traffic volume dramatically. He had previously held managing editor roles on two of the company’s medical device technology publications. Connect with him on LinkedIn or email at [email protected].

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