New logo effective January 2018. (Credit: Allied Electronics & Automation)
Allied Electronics announced Tuesday that the company will begin operating under a new trade name and will be known as Allied Electronics & Automation, effective immediately. The company’s ownership and staff have not changed.
“Our new name better reflects our business as a premier distributor of electronics, and automation and control products,” said Steve Newland, president. “For some time, Allied has focused on meeting the demands of our core industrial automation customers. It is time for our name to match what our customers have come to expect from us.”
The company was founded in 1928 in Chicago as Allied Radio, the distribution arm of Columbia Radio Corporation. The company changed its name to Allied Electronics in 1961 to reflect its move into industrial sales. In 1970, the company moved to Fort Worth, TX, after Tandy Radio purchased the company.
In 1999, Electrocomponents of London, England, purchased Allied. Today, Allied Electronics & Automation and its sister company, RS Components, also based in London, represent the trading brands of Electrocomponents, plc, the global distributor for engineers.
(Source: Allied Electronics & Automation)
