Videojet Technologies and Applied DNA enter strategic partnership to offer new security print platform to diverse commercial ecosystems.
Applied DNA and Videojet have collaborated in the design of co-branded Applied DNA SigNature molecular-tagged Videojet inks, and a co-branded printer that electronically restricts the use of ink cartridges to only those that contain SigNature DNA inks. The relationship brings the potential to empower the tagging of countless commercial items, all of which are candidates for a CertainT licensing agreement, enabling traceability along the entire supply chain. These solutions were jointly introduced last week at Pack Expo 2017 in Las Vegas.
Integrating the technologies from both companies creates a solution that will be offered to the many industries in which both companies are already engaged. The 345,000-install base of Videojet printers code and mark well over 10 billion products each day.
The initial offering utilizes a co-branded printer along with co-branded inks that will incorporate Applied DNA’s unique SigNature molecular tag into each individual ink cartridge. The SigNature-enabled inks will be brand-specific, enabling each brand to tag, test, and track their products from source to shelf under a CertainT platform.
Gaining this additional traceability, transparency, and ultimately trust between value chain partners will allow brands to offer a new level of certainty to their customers that the products they are buying are authentic, the companies reported.
The initial rollout of co-branded SigNature molecular tagged inks includes a durable black ink that is most commonly used as a date/lot code marking solution for food, tobacco, coffee, baby, health and personal care.
“We are very excited to team with Videojet to bring this combined solution to market and offer a broad range of companies a definitive method to support their brand protection strategies. This is a significant opportunity to increase the universe of SigNature-tagged items, increase our market share and broadly secure the supply chains of complex commercial ecosystems through the use of our CertainT platform,” stated Dr. James Hayward, President and CEO of Applied DNA.
“Applied DNA’s SigNature molecular tags and CertainT platform complements Videojet marking and coding solutions, allowing us to offer a new secure ink option, adding to our robust portfolio of brand protection and industrial track and trace offerings that are used across many commercial industries,” said Fred Susi, Videojet VP of Business and Product Planning.
Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting, and anti-theft technology, product genotyping and DNA mass production for diagnostics and therapeutics.
(Source: VideoJet Technologies Inc.)