RICHMOND,
Va. (AP) — The Food and Drug
Administration said Monday that it plans to regulate smokeless electronic
cigarettes as tobacco products and won’t try to regulate them under stricter
rules for drug-delivery devices.

The federal agency said in a letter to stakeholders Monday
that it intends to propose rule changes to treat e-cigarettes the same as
traditional cigarettes and other tobacco products.

The news is considered a victory for makers and distributors
of the devices, which continue to gain popularity worldwide.

E-cigarettes are plastic and metal devices that heat a
liquid nicotine solution in a disposable cartridge, creating vapor that the
“smoker” inhales. A tiny light on the tip even glows like a real
cigarette.

Users and distributors say e-cigarettes address both the
nicotine addiction and the behavioral aspects of smoking — the holding of the
cigarette, the puffing, seeing the smoke come out and the hand motion — without
the more than 4,000 chemicals found in cigarettes.

First marketed overseas in 2002, e-cigarettes didn’t become
easily available in the U.S.
until late 2006. Now, the industry has grown from the thousands of users in
2006 to several million worldwide, with tens of thousands new e-smokers every
week.

No timeline has been set on the proposed rule changes.

The FDA said e-cigarettes could still be regulated as drugs
or drug-delivery devices if they are “marketed for therapeutic
purposes,” — for example, as a stop-smoking aid.

Craig Weiss, president of Sottera Inc., the Arizona-based
company involved in the lawsuit that led to the FDA’s decision on Monday, said
he was “very happy” with the agency’s decision. The company markets
NJOY brand e-cigarettes.

Jason Healy, president of e-cigarette maker Blu Cigs, also
praised the decision. Once the FDA’s rules covering e-cigarettes are in place,
he said, they will help in “weeding out the shady companies.”

Right now, “you can potentially sell snake oil,”
Healy said.

Some e-cigarette makers have claimed the products will help
smokers quit using traditional cigarettes, while other manufacturers have tried
to steer clear of the issue.

Nearly 46 million Americans smoke cigarettes. About 40
percent try to quit each year, according to the Centers for Disease Control and
Prevention. But unlike nicotine patches or gums, e-smokes have operated in a
legal gray area.

The FDA lost a court case last year after trying to treat
e-cigarettes as drug-delivery devices, rather than tobacco products. A federal
appeals court ruled electronic cigarettes should be regulated as tobacco
products rather than as drug-delivery devices, which must satisfy more
stringent requirements such as expensive clinical trials to prove they’re safe
and effective. The FDA had until Monday to appeal to the U.S. Supreme Court.

Meanwhile, the agency issued warning letters last year to
several makers of e-cigarettes and their components, saying the companies’
health claims and manufacturing practices broke the law.

Those companies were not a part of the lawsuit, which was
filed in 2009 after the FDA told customs officials to refuse entry of shipments
into the U.S.

The FDA has said its tests found that the liquid in some
electronic cigarettes contained toxins besides nicotine — which is toxic in
large doses — as well as carcinogens that occur naturally in tobacco.

But some public health experts say the level of those
carcinogens was comparable to those found in nicotine replacement therapy,
because the nicotine in all of the products is extracted from tobacco.