The ALX RFID Print/Apply encodes and prints unique RFID labels and automatically applies the encoded labels to cartons, cases and pallets. During the encoding process, the system “detects and then rejects” miscoded or unreadable RFID labels. Faulty labels are rewound with spent media carrier onto the system’s rewind apparatus. The system then encodes and prints the next label, and applies it to the targeted item. The ALX RFID also features “jump-the-bump” capability that enables users to meet RFID labeling mandates with greater economic efficiency by guarding against costly label damage during printing. The unit handles diverse RFID label media and is designed for a variety of RFID labeling applications; including in-line print/apply operations on conveyors and assembly lines.