Across the country, the market for cannabis edibles is booming—but some consumers and regulators still have concerns about THC-infused foods.
According to Green Technology Solutions, Inc.the increased popularity stems, in part, from products that are more reliable and taste better than ever before. The market for edibles has grown as medical cannabis legalization has spread to 23 in states. GTO states that last year consumers in Colorado bought 5.8 million infused edibles and concentrate products.
The company also points out that many edible products are still being mislabeled regarding their actual potency. In some states, regulators want to ban edibles that too closely resemble non-medicated foods. GTSO is working to solve these issues as it works to help develop a new line of edible products via a joint venture with cannabis developer Elevated Industries that began last year.
The debut suite of products to be developed and marketed by this venture is approaching its launch date. The company has plans for roll out in Colorado, Oregon and other U.S. markets before launching in Canada. “Edibles are such a new industry that a great deal of innovation is yet to come,” said GTSO CEO Wallace W. Browne. “We want to be on the cutting edge.”
As the market for cannabis continues to grow, GTSO plans to keep building new tools to help wholesalers and retailers guarantee their edible products’ potency, consistency and safety – all key elements that will impact the future of this product type.