Goop, the “wellness empire” of actress Gwyneth Paltrow, settled a consumer protection lawsuit this week filed by local prosecutors in California alleging medical claims “were not supported by competent and reliable science.”
The three products were vaginal inserts that touted a variety of medical benefits that could not be proven, according to the authorities. The consumer protection lawsuit was first filed last week, according to online court records.
“We will vigilantly protect consumers against companies that promise health benefits without the support of good science… or any science,” Jeff Rosen, the Santa Clara District Attorney, said.
The Jade Egg and Rose Quartz Egg, were variously advertised as being able to balance hormones, regulate menstrual cycles, prevent uterine prolapse and boost bladder control.
Additionally, a blend of oils called the Inner Judge Flowers Essence Blend marketed as an oral supplement or bathwater additive, was touted to prevent depression.
Goop has agreed to pay $145,000 in civil penalties, to stop making claims regarding its products without reliable scientific evidence, and also to stop selling “any misbranded, unapproved, or falsely advertised medical devices.”
Additionally, Goop is offering full refund to anyone who bought the vaginal eggs or the oil blend between January and August 2017: 1-844-WTF-GOOP.
Last August was when the group Truth in Advertising, Inc., sent a letter to Paltrow alleging dozens of deceptive health claims.
The group said it was going to notify government regulators unless the company removed the claims.
Among the additional targets: an aromatic stress treatment that dispels anxiety and treats the nerves; a “Could this Hair Treatment Change Your Life” product that alleviates depression and anxiety; and “Wearable Stickers that Promote Healing (Really!)” product that clears tension and anxiety and reduces inflammation.
(Source: Laboratory Equipment)