New Avon, LLC announced it is expanding into the health and wellness product category with the introduction of Espira, a nutritional supplement line designed to restore and boost energy.*
Broadening the company portfolio into health and wellness products “will be a key driver of our success,” said Scott White, Avon chief executive officer, who termed the launch “a natural evolution for us.”
The line includes 11 products that use non-GMO (genetically modified organism) ingredients. The products are intended to improve sleep, energy, and nutritional support for men as well as women, according to the company.
Approximately 70 percent of adult Americans currently use at least one supplement product to help support overall health.1 The products are priced from $12 to $35 each, the company said.
* New Avon, LLC: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
1 Gahche JJ, Bailey RL, Potischman N, Dwyer JT. Dietary supplement use was very high among older adults in the United States in 2011-2014. J Nutr. 2017;pii: jn255984. doi: 10.3945/jn.117.255984
(Source: New Avon LLC)